Set background color of cell from data

I would like to set cell’s background color in incoming xml data instead of using eXcell function.
Something like that


0
4638
11/22/2013
<cell background-color=“green”>Lorimer, Adrian
<cell color=“red”>EMG
Administration
Equity Owner System (EQO)
Test Request #4




1

is it possible, and if it is, what king of attributes of a cell tag are available for cell formatting?

You may use the style or class attributes:

 <cell class="css2" style="font-weight:bold;"> second column data </cell> 

Hi there

Is it possible to do the same when using the DataConnector?
I am using PHP and CodeIgniter.

Regards

Thank you, I came right using set_cell_style when formatting the data before rendering it from documentation:
docs.dhtmlx.com/connector__php__formatting.html