Set row background based on content

Is it possible to set the background of a row based on the content of that row? Say that if a certain cell contains a certain content the background of the row would change. Is that possible?

You may control the changed value from the onCellChanged event:
docs.dhtmlx.com/api__dhtmlxgrid_ … event.html
And change the row color using the setRowColor() method:
docs.dhtmlx.com/api__dhtmlxgrid_setrowcolor.html